Privacy Policy

Effective Date: August 2026

Rockwood Medical Clinic ("we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how information is collected, used, stored, and protected when you visit our website or interact with our clinic.

Information We Collect

We may collect information you voluntarily provide, including:

• Name

• Phone number

• Email address

• Date of birth

• Appointment requests

• Insurance information

• Information submitted through online forms

• Any additional information you choose to provide

We may also automatically collect certain technical information, including:

• IP address

• Browser type

• Device information

• Website usage statistics

• Cookies and analytics data

How We Use Information

We use your information to:

• Schedule appointments

• Respond to inquiries

• Provide requested healthcare services

• Verify insurance information

• Improve our website

• Communicate with patients

• Send appointment reminders

• Process billing when applicable

• Comply with legal and regulatory obligations

HIPAA and Protected Health Information

Rockwood Medical Clinic is committed to protecting patient privacy and handles Protected Health Information (PHI) in accordance with applicable federal and state laws, including the Health Insurance Portability and Accountability Act (HIPAA), where applicable.

Medical information collected during treatment is governed by our Notice of Privacy Practices, which may provide additional information regarding your healthcare records and rights.

Cookies

Our website may use cookies and similar technologies to improve website functionality and analyze visitor activity.

You may disable cookies through your browser settings, although doing so may affect certain website features.

Third-Party Services

We may use trusted third-party providers for services such as:

• Website hosting

• Appointment scheduling

• Analytics

• Payment processing

• Email communications

• Marketing tools

These providers are contractually required to protect your information as appropriate.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, disclosure, or misuse.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

Your Choices

You may:

• Request updates to your contact information

• Ask questions regarding your information

• Opt out of marketing emails

• Contact our office regarding privacy concerns

Certain medical records are maintained according to applicable healthcare regulations.

Children's Privacy

Our website is not intended to collect personal information directly from children without the involvement of a parent or legal guardian.

Changes to This Privacy Policy

We may periodically update this Privacy Policy. Any changes will be posted on this page with an updated effective date.

Contact Us

If you have questions regarding this Privacy Policy, please contact:

Rockwood Medical Clinic

1217 Grand Ave.

Fort Worth, TX 76164

Phone: (817) 625-7733